Costcutter’s traditional white fascia has been refreshed and is complemented by the new myCostcutter brand – positioning Costcutter at the forefront of convenience retailing for the next 25 years.
This dual brand strategy follows extensive market research and consultation with Costcutter retailers, which identified the need to segment the convenience market – providing the perfect solution for your business.
The introduction of the myCostcutter brand, with vibrant black, red and green colourways, heralds a significant departure from the traditional white and green colours, ushering in a superior brand experience.
Remaining loyal to Costcutter’s value promises, the premium feel fascias provide retailers with the opportunity to differentiate themselves in a crowded marketplace.
The full myCostcutter package introduces new colours, layouts and textured finishes throughout the store, maintaining the high end environment.
Signalling a new era in convenience retailing the myCostcutter brand rewards disciplined retailers who continually strive to achieve the highest standards, providing the perfect platform from which to grow their business by appealing to a new market segment.
myCostcutter is location driven and backed by retailers commitment to fully support the concept inside and out.
Costcutter and myCostcutter new facia guides