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At Tetley we have a passion for tea - in fact, it's all that we do. Tea Remains the UK's favourite beverage, over 89%[1] of homes buy tea in the UK, delivering £76.6m[2] for the impulse sector a year. Read on to get advice on meeting your consumer's needs and growing your tea sales.
Size Counts
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Ensure you stock the best sellers and give them sufficient space so your customers can easily find them
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Over 70% of tea sales in the convenience outlets come from Top 10 selling lines.
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Pass on deals to the customer by stocking promotional price marked and added value packs.
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Cater for local preferences, different regions have particular preferences. In Scotland Tetley accounts for 50%[3] of all teabag sales. |
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A Thirst for Healthy Living with Niche Sectors
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Trends towards healthier lifestyles are benefiting sales of decaf, organic, green and fruit & herbal teas within the impulse sector, don’t miss out on these trends
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Decaf teas up 9.0%, organic teas up 14.9 %, fruit & Herbal up 13.8% and green teas up 19.3% in value terms.[4] |
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 For further advice on getting the best from the tea category visit our website
www.teaexperts.co.uk
or email us at teaexperts@tetley.co.uk
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